When we talk about SELL, what do we exactly mean? The style of selling has been accurately and precisely defined by Shiv Khera in his new edition "YOU CAN SELL". According to him there is no magic in the language one speaks to persuade the customers for buying the product. The actual role is played by the principles and the values giving a strong foundation to the sales and marketing professionals.
Shiv Khera, a motivational speaker, gave a way to his passion for writing the book “YOU CAN WIN”. In his first book, he quoted this hallmark line “Winners don't do different things, they do things differently”. In his new book "YOU CAN SELL", Khera dedicates it to all the sale representatives. he motivates the sales professionals, asking them “not to know tricks to trade but to learn the trade."
Shiv Khera started his career as an insurance agent, believing in six areas which enhance the working manner. He has imbibed within himself the dogma of MAALTS i.e. motivation, attitude, ambition, leadership, teamwork and self esteem. He says that any person who can memorize these six functional areas can achieve goals. This book is devoted to the method of selling and meticulously mentions that people cannot manipulate the minds of others in selling off the products. It is the truest attitude and potentiality that makes the other person convinced and confident to get it. You Can Sell is a motivational book for those enduring in sales careers or jobs. His quoted line for this particular edition is:
“Gain success and avoid pitfalls
Meet and exceed your goals
Establish credibility and grow
Gain a competitive edge”
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